The ROI is worth it when it comes to brand advocacy.Weber Shandwick partnered with KRC Research to conduct Digital Women Influencers, an online survey of 2,000 North American women.
Even more telling, 70% of the marketers surveyed said they intend on spending more money on advocacy in 2013 than they did in 2012.
In the finance world, companies only invest if they feel the ROI is worth it.
The purpose of the study was to identify segments of women who are influential in social media and to provide new and unique insights about the female market as marketers and communicators evolve their strategies in this new era of digital engagement. The Women of Social Media enjoy their online networks nearly as much as they enjoy live social activities (75% and 77%, respectively) and, notably, slightly more than dating or spending time with their partner (72%).
This latest installment of the multi-part study, The Women of Social Media, dimensionalizes the segment of women who spend time using social media and enjoy using social media, accounting for approximately 82 million women in the U. In fact, one-quarter of Women of Social Media (24%) prefer to socialize online rather than in person.
To connect the classroom to the living room, the NCFL and Brains on Fire created Wonderopolis.
Intuit, the provider of all services small business, was faced with one of the deepest recessions in history.
The Janrain User Management Platform (JUMP) helps organizations succeed on the social web by providing leading technology to leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence.
Their solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, Purina, Samsung and Dr Pepper.
Put simply, it is "any business action that earns a customer recommendation," but, in the big world of creative campaigns and engagement techniques, WOMM means much more.
WOMM is about harnessing the power of people to build Because it's everywhere, all the time, no matter what.
The research also showed that consumers are willing to share personal information in exchange for a more individualized experience and to eliminate mistargeted ads.