With 8 years of experience in Digital Advertising with a deep knowledge of performance marketing in all disciplines of Digital Media handling multi-millions accounts across automotive, Banking & Finance, Airlines.
Understanding Data is one of Souaad’s focus as she’s graduated in Business Intelligence.
To control this in the short term, you can lower your bids.
Negative keywords are intended to selectively suppress ads when your keywords are matching to queries that may not be relevant to your products or services.
Our experienced team of PPC experts offer advanced PPC software, extensive tuning and optimization services to all clients (based on their individual needs).
Also, we offer a customized pricing structure to perfectly fit their needs, varying from search engine, advertising networks to content sites, blogs, forums, etc.
Bing recently announced a number of forthcoming updates that will affect the way keyword matching works.
Make sure you understand what’s happening, how this will affect you, and what action items you can take to mitigate any drastic changes to your campaigns.
Starting May 21, 2015 on Bing, here are the updates you’ll need to prepare for.
Bing is updating its normalization logic into their auction process.
Moving forward, your bidded keyword will take precedence over your negative keyword when there is a complete conflict.
For partial conflicts, your negative keywords will be prioritized and suppress ads, as this configuration of keywords is common and often intentional.
Sometimes, however, negative keywords are added that completely block one or more of the keywords that you’re intentionally bidding on.