Closer to home, giants such as have seen more than 10m members join in the UK alone since 2005.
According to a You Gov Survey last year, one in five relationships in the UK now start online, with UK singles contributing almost £3.4bn annually to the economy in their search for a partner.
With some 5.8m people over 45 living alone and some 1.7m women over 65 who are widowed in the UK, online dating for the over-50s has become big business.
As our partner psychologist Sam Owen puts it: "as we get older and our children have flown the nest, we can have fewer people in our social network which can increase our feelings of loneliness".
One way to expand your social circle is through over 50 dating online, and with 1 in 3 of our members aged 50 Elite Singles is a great place to start.
It’s easy to get the feeling that as an older single you’re one of the few.
But this is certainly not so – in the UK there are more and more wanting to start dating again over 50.Our dedicated customer care team manually reviews all profiles to ensure our users are genuine, we also won't send you matches for users who are inactive, so you don't waste time making contact with people who are no longer looking.Should you need any support of help at any stage of your online dating journey the team is there to provide support. With almost a third of all Premium Members on our site aged over 50, you'll be in good company.New entrant my Lovely goes live on Friday, with a business proposition aimed at those over 50s.Matt Connolly conceived the idea of the website to dispel the stigma and solve a problem presented to him around the Sunday lunch table.It's crucial to be forward-thinking, upbeat and focused on the new people you meet - if you are dating after divorce, sharing your past relationship problems especially early on, is not a good idea and may only serve to push people away in the long term.